robson handling technology

Robson Handling Technology creates innovative conveyor systems across industries worldwide, with particular strength in airport baggage handling and Bulk handling systems. As the business expanded into new markets (including intralogistics and cargo) their online presence was no longer reflecting their position as a market leader.

The existing website needed a full refresh. Imagery was outdated, content required review, and the structure didn’t clearly signpost users to the right areas of the business. With multiple sectors and the need for a dedicated US website, the user journey had become fragmented and difficult to navigate.

We worked closely with Robson to redesign their website and rethink the entire user journey.

Through a discovery phase, we collaborated with their marketing team to understand different user groups and market sectors in detail. From this research, we defined clear journeys that guide visitors quickly to relevant content based on their needs.

The redesign introduced a fresh look and feel, supported by video content and interactive imagery to simplify complex products and services. Alongside the new design, we implemented a brand‑new Umbraco CMS, replacing their rigid system with an intuitive, flexible platform that makes content updates fast and straightforward.

Robson now has a revived website that clearly showcases their expertise across multiple markets and regions.

The improved structure and user journeys have led to a reduced bounce rate and higher‑quality enquiries, while Umbraco’s flexibility allows the team to quickly create landing pages, publish blogs and keep content across Markets up to date with ease.

The result is a modern, scalable website that supports Robson’s growth strategy and reinforces their position as a global market leader.