Arkom created a new membership database for the ACPRC based on the Microsoft Dynamics CRM platform. This new database system contains all membership details including interests, level of membership and subscription details.
The membership database is integrated with the ACPRC website, this means that members are able to self-manage their own details without having to go through the committee. This resulted in a huge reduction in the administration work for the ACPRC.
The MailChimp email marketing system is connected directly to the Dynamics CRM, which makes sending out regular, targeted email shots as simple as clicking a button.
Membership payments are managed completely though the database, with a majority of payments being made using Direct Debit using the SmartDebit system and tracked though the membership database.
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