How small charities can get people to give more

An interesting article from The Guardian relating the voluntary sector network:

The Giving Summit hosted by the Cabinet Office in May was scaled down in the face of the tax rebate cap furore. A month later the government released its update to the giving white paper with very little fanfare. There was no mention of the tax U-turn, despite it being the most high-profile story about giving since the white paper. The update showcased a wide range of current and future actions making giving easier, more compelling, and more present – particularly if you spend much time online.

Fundraising income fell by £70m in 2009/10 for the top 500 charities, with the top 20 raising 40% of the total. Whether in big chunks from a few organisations, or in small amounts from a lot of people, donor income is a great way to get unrestricted funding.

Impetus Trust funds small charities because....more